Get Certified on the Fundamentals of Attention in Advertising
Get started today with Playground xyz’s free certification course, which will give you a foundational understanding of Attention Advertising.
Video: Introduction
Module 1: Video
Module 1: Quiz
Module 2: Video
Module 2: Quiz
Module 3: Video
Module 3: Quiz
Module 4: Video
Module 4: Quiz
Module 5: Video
Module 5: Quiz
Course Survey (Optional)
“Very good - clear, concise and useful”
Client Director, Havas Media“Helpful in simplifying the approach to attention and how to take action toward utilising it.”
Client Lead, Publicis Groupe“Great explanation and efficient format to grasp frame parameters and goals.”
Head of Digital Media, Wavemaker Global“Great introductory course! Great to get a base understanding of attention metrics and how useful they can be.”
Ad Operations Associate, GSD&MOn average, the entire course takes around 30 minutes to complete, and you can save your progress at any point to return later.
What is attention? How do attention technologies work? What value can they deliver for advertisers? These and many more questions are answered in this certification course from Playground xyz.
Playground xyz is a company focused on maximizing attention for ads, starting as a creative studio and evolving into a leading supplier of attention-based ad tech. Playground xyz was acquired by GumGum in December 2021, where Rob now also serves as Global President of Data.